Built on Principles, Not Trends

SHIVRA is a management consultancy and innovation firm for hospitality, food and beverage, and wellness businesses. We work with owners, operators, developers, and investors. Together, we design structured operating systems, build intelligent digital infrastructure, and strengthen guest experience. Measurable impact and long-term commercial performance are the standard.

Excellence by Design. Growth by Experience.

What We Stand For

Our Vision

To set the global standard for intelligent hospitality, where disciplined operations drive long-term growth and a net-positive impact on our world.

Our Mission

SHIVRA partners with hospitality and F&B owners, operators, and investors to design and implement resilient operating systems that elevate guest experience and commercial performance. We bridge disciplined operational execution with forward-thinking systems leadership to deliver measurable outcomes at every stage of growth, from pre-opening concept to digital scale.

Where SHIVRA Begins

Four Decades. One Standard.

SHIVRA was built from the ground up. It was shaped by more than four decades of combined experience across hotels, fine dining, wellness environments, and digital systems in the UAE, Canada, and India. In that time, we have opened properties, restructured teams, and rebuilt loyalty ecosystems. We have also navigated the full complexity of building a hospitality business that performs with consistency and intent.

The Gap Was Never Ambition.

That experience made one thing clear: the gap in the market was not one of ambition. There was no shortage of new concepts, bold identities, or well-funded launches. Instead, the gap was structural. Businesses were being built without the operational frameworks, digital infrastructure, or long-term thinking required to sustain what they had set out to create. Trends were being followed. Principles were being skipped.

Built for What Lasts.

As a result, SHIVRA was founded to address that gap directly. Our work centers on building hospitality and F&B businesses that are grounded in operational discipline and guided by strategic clarity. In addition, every system we design is built to grow with resilience across changing markets and conditions. We do not chase what is current. We build what is durable.

A Name With Purpose.

The name SHIVRA reflects this founding intent. It stands for clarity, intention, and structure as the basis for every decision. It represents a dynamic balance between vision and execution, between innovation and integrity, and between strategy and systems, all working in concert rather than in conflict.

Our Manifesto

SHIVRA is not a reaction to a trend. It is a commitment to a standard.

Disciplined operations, intelligent systems, and responsible strategy are not optional inputs. They are the foundation from which every resilient business is built.

The Founders

Together, Monal and Sorav form The Dynamic Duo, combining operational authority earned over decades in real environments with a forward-thinking approach to systems and strategy. Their complementary strengths allow SHIVRA to deliver structured, scalable outcomes at every stage of a venture.

Monal Malhotra
Monal Malhotra, Co-Founder & Chief Hospitality Officer

Monal brings more than four decades of leadership across luxury hotels, pre-opening environments, professional kitchens, and large-scale food service operations in India and the UAE.

His career spans culinary direction, operational governance, food safety program development, and multi-property team structuring for internationally recognized hospitality brands.

At SHIVRA, Monal provides the operational depth and knowledge that grounds every engagement in the realities of how great hospitality is actually built and sustained.

Sorav Malhotra
Sorav Malhotra, Co-Founder & Chief Innovation Officer

Sorav brings over a decade of experience across hospitality, wellness, and digital infrastructure, with a focus on designing systems that connect guest experience, operational performance, and long-term commercial strategy.

His work spans loyalty program transformation, CRM ecosystem and digital platform design, sustainability integration.

At SHIVRA, Sorav shapes the strategic and digital dimension of every engagement, ensuring that innovation is purposeful, integrated, and built to perform.

The Pillars We Build On

Every SHIVRA engagement is shaped by five core principles. Together, they are the operating logic behind every system, recommendation, and decision we bring to our clients

Operational Strategy

We translate vision into practical frameworks built for real-world operations. Every structure we design prioritizes long-term clarity and consistency over short-term optimization.

Modern Intelligence

We apply systems thinking and intelligent digital tools to design operations that are efficient, scalable, and intuitive. As a result, teams benefit from cohesive ecosystems that integrate guest experience, workflows, data, and technology.

Adaptive Systems

We design businesses to evolve. In particular, every operating model we build is equipped to navigate shifting markets and organizational changes without losing coherence or commercial performance.

Conscious Innovation

Innovation at SHIVRA is purposeful and evaluated for its operational, human, and environmental impact. Simply put, we do not implement technology or change for its own sake.

Sustainable Performance

We embed durability into every engagement, emphasizing resource efficiency and strategic growth that scales without compromising standards. Moreover, sustainability at SHIVRA is practical and operational, not an afterthought.

See how these pillars shape our consulting capabilities:

Ideas Grounded in Practice

The principles and pillars that shape SHIVRA’s work are explored further through The SHIVRA Series. This is our dedicated platform for in-depth articles and conversations on hospitality, F&B, clean energy, and sustainable systems, offering practical clarity for those building the next generation of responsible businesses.

Work With Us

If SHIVRA’s philosophy aligns with where you are taking your business, we welcome the opportunity to learn more about your project. Our team reviews every inquiry carefully and responds with the appropriate next steps.